How To Get Customers To Remember Your Stall

Customers do not always buy on the day.
So it is important to get people to remember you.
The best way is to have a quality business card.
Flyers are good but usually end up in the garbage bin. 
Quality cheap colourful cards can be purchased on the net.
We found customers that held onto our contact details were able to
be in touch with us years after we had left a particular market.
Cards make you look professional and really are a cheap form of
targeted advertising.

Selling Of Counterfeit Products

What effect does stalls selling counterfeit products have on your market?
Lots of counterfeit products are available  from DVDs, CDs, T-Shirts, handbags, caps, headphones etc.
Do not try to sell any of the products on your stall. In Australia trade marks are heavily policed.
It is a really bad look for your market to have stalls enclosed in police tape.
The consequences are serious.
What happens to the customer's perception?
1. They think all stalls are selling dodgy products.
2. The market gets a bad name. If it's a customers first visit to the market they will certainly be getting the wrong idea.
3. It is usually followed by bad press in the local paper, on TV and radio.

Should the market management stop stalls selling counterfeit goods from trading?
Well, I think the markets we've traded in, the Managers have been effective. They will close down stalls quickly. They are not trained to recognise counterfeit product, quite often these products are sold under the counter.
So make sure you are not selling counterfeit goods.
    

Who Is Our Competition?

Who is competing with your market stall?
Stallholders would say to me they had unique products for sale and had no competition in the markets.
This is a wrong assumption to make.  I will explain it this way.
A customer visits the market with a defined amount of money in their pocket to spend.
Only under exceptional circumstances will they change their mind.
A customer comes into the market with $50 in their pocket.
They walk around the stalls spending $20 here, then $15 there. At the food stall spends $10. The customer then comes upon your stall with $5 still in their pocket. You have a product selling for $10. You overhear the customer say to a friend 'I really like that but don't have the money this week' and walk away. If you and your product made enough of an impression they will make your stall the first stop next market day.

So who is your competition in the market? The answer is every other stall.

Is It Time For Spring Cleaning Your Stall?

Father's Day is the first Sunday in September. This year it is 7 September. It's time to start selling products aimed at Dads. Make your customers aware that the day is getting close. Have products suitable to give Dads in a prominent position. Make signs letting customers know.
Stallholders would say to me 'It will be quiet on Father's Day at the markets.'
It's not true. Many families are looking for somewhere to go and take Dad. The markets are a family friendly place to take Dad. Well run markets will promote the day with free entertainment eg children's rides, singers, clowns, face painting.

Penrith City Council’s Sunday Siestas

Penrith City Council’s Sunday Siestas are back on Sunday 19 October and Sunday 2 November 2014 this year at Tench Reserve, Nepean River!Please find attached the Application Form which must be filled out entirely and sent back to myself if you wish to trade at these markets.If you are selling any type of food, you must complete an application to sell food also.
If applications are not fully completed or your public liability is not sent, you will not be
to trade at these events. Penrith City Council reserves the right to accept or reject any application.


All applications need to be submitted by Friday 8 August 2014.
Application Form
Temporary Event Application To Sell Food
Should you require further information, please contact myself on 4732 7652.


Kind Regards
Sheree Bonello
Events Officer