Monday, May 10, 2010
We are competing with shopping centres
An experience in the markets should be different to that in a shopping centre. Whether it be in a car park, local park, purpose built market. Many people love to window shop. They may not buy today, but if the experience was memorable they will remember you in the future. Have a flyer on your stall, people hate them in their letter box but love to pick them up from your table. Thank them for their engagement with you. They may even visit your stall a couple of times before making a purchase. Many people have to justify a purchase to themselves. Always greet their inquiries with a smile.
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I have to agree. I sell a range of jewellery and people will circle the market before they make a decision. They seem to go away and think about it. Sometimes it takes a few market visits.
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