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Monday, January 21, 2013

Walking through the markets observing market stalls, here are some tips.
 
1.SMILE and don't hide behind your tables. There is no point sitting there and expecting sales to come to you.  They just won't. It's a fine line between being too much and too little though.
 
2. Offer your business card if you can't close a sale.
 
3. Give customers a really good reason to come back!
 
4. A beautiful decorated table can go a long way.  Please hide your boxes with a cloth which covers your table to the ground.
 
5. Make an effort! Add some sparkle, some lights, some glamour, some fun.
 
6. Use stacking boxes to create a lovely display on several layers.  Get creative with your table.
 
7. Do give customers the market dates and times business card so they know where and when to find you for next time.  Customers will return to find you.
 
8. Offer discounts and try to have a 'SPECIAL OFFER TODAY ONLY' or something along those lines. At some markets customers ask for discounts more than other markets. Price so you have the discretion or offer a discount on multiple purchase.
 
9. Sounds obvious but make sure your prices are clear and that it is obvious what your product is.
 
10. Offer to look after their item until they have finished shopping. They may buy more when they return.
 
11. Budget something for everyone's pockets. Kids/Teens/Adults etc. 
Everyone likes to feel they can afford something.
 
12. Remember that people always need GIFTS/THANK YOU'S/BIRTHDAY PRESENTS - tell them to bear you in mind.
 
13. Be positive, and return again to the market to sell as experience shows repeat stall holders do the best over time!  If it doesn't work the first, second or third time, remember this is normal.
 
14. You might need to adjust your stock and change your displays or prices. 
 You need to work out what people want to buy from you and adjust accordingly.  This will always be a matter of trial and error.
 
15. People will buy from you if the price is right, and the item is a 'MUST HAVE' and they will tell their friends about you too!
 

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